It appears more Non-profit groups are designing creative campaigns by inviting user generated content.
During forth week of January 2007 UNICEF called for submissions to its ‘Media Magic Make a Difference!‘ one-minute video contest. Youth under age 25 were invited to submit a one-minute video on the contest’s theme, telling the world what young people think about the world they live in and how they’re making a difference.
Over 100 young people responded to UNICEF’s call to create a one-minute video telling the world what young people think about the world they live in and how they’re making a difference.
“The winning video will be featured on the UNICEF and Voices of Youth websites, vodcast by UNICEF, featured in the Media Magic Digest and be included in the International Children’s Day of Broadcasting 2007 materials, which are available to broadcasters around the world. The winning director will be honoured at an awards ceremony at a conference in New York City.”
All entries will be reviewed by the Media Magic team, with the video finalists displayed on the main UNICEF website. The winner will be judged by a global panel of media professionals, as well as a public on-line vote.
You have until 14 May so Vote NOW!
These initiatives let users choose favorite videos from these submission. Though mechanism to select videos are far from being easy / sophisticated.