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Archive for the ‘YouTube’ Category

World Economic Forum 2008: The Power of Collaborative Innovation

Tuesday, January 22nd, 2008

2008 World Economic Forum will highlight The Power of Collaborative Innovation as the principal theme during its Annual meeting in Davos. This year users can join them, and help them, by submitting your own answers to “the Davos Question,” which is: “What one thing do you think that countries, companies or individuals must do to make the world a better place in 2008?”

The Annual Meeting begins on January 23, 2008 where world leaders will be viewing and responding to the videos many of you have already submitted. Post your answers here.

Details of Web cast is available here.

According to Business Communicators of Second Life Reuters Brings Davos 2008 to Second Life. It will also be accessible, at least in part, to Second Life visitors and residents.

The Davos Conversation is expecting to post contributions from bloggers working / associated with BBC, CNN, TechCrunch, Huffington post etc. BBC special report on the World Economic Forum 2008 is available here.

The first protests against the WEF took place on Saturday in the Swiss cities Bern and St. Gallen. UK Indymedia has posted some pictures of Protests in Switzerland against the World Economic Forum

It would be interesting to see which YouTube videos get screened during this meeting.

Posted in audience participation, new technology, World Economic Forum, YouTube | No Comments »

Track and Analyze Online Videos

Friday, May 25th, 2007

Yesterday I came across posting on TechPresident (Personal Democracy Forum) announcing their partnership with TubeMogul, a new site that creates beautiful charts that make it easy to track and analyze online video.

TubeMogul is a free service that provides viewership-related analytics for those that publish and monitor online video. TubeMogul gathers intelligence across major online video sites including Metacafe, MySpace, Google Video, Revver, Yahoo! Video and YouTube.

NGOs and others who use online video sites may want to check out easy to use Dashboard based service avaialble on TubeMogul to track and analyze use of their videos.

Posted in advocacy, non-profit, online videos, popular media, techpresident, TubeMogul, YouTube | 1 Comment »

Non-profits and user-generated videos (part I)

Tuesday, March 27th, 2007

Max Kalehoff in his blog post Consumer-Generated Ads Will Disrupt Existing Production Models evaluates impact of this emerging phenomenon on traditional media production / ad service agencies.

Issue of user-generated content (including online forums, blogs, videos) has begun becoming part of Non-profit/social justice organizations work. Some high profile groups like Amnesty International, Witness, Human Rights Watch and others have expanded their use of YouTube and working to expand their outreach and/or share user generated content on specific campaign.

Recent example include Close Guantanamo campaign by Amnesty International. Make Some Noise – Amnesty International. Close to 100 video clips in various languages (most less than a minute long) are posted on YouTube. It does manage to provide visibility to voices of ordinary people.

Responding to this emerging trend Witness started a pilot project on Global Voices (as a subset of the functionality of their forthcoming Human Rights Video Hub) some time in September 2006. This page allows users to “Watch and comment on human rights video from around the world curated by WITNESS”. Commentaries along with these clips on Global Voices add extremely useful context and some analysis while users what these clips. Thus Witness is using some what different model than used by Amnesty International in their Say ‘Close Guantánamo’ on camera! initiative.

Use of this medium is no longer limited to English. During last quarter of 2006 Farsi Tube was launched in the U.S. FarsiTube is a video sharing community targeted towards Iranians, and has all kinds of videos about Iran and Iranian culture.

There are many video sharing services in Korea. It will be interesting to find out how these sites are impacting social and political discourses.

According to China Daily report (February 1st) “almost half of China’s Internet users were found to be focusing in on video-sharing websites. There are hundreds of websites offering webcast and podcast services in Chinese. Tudou.com is considered to be the most popular video-sharing site.

In short any evaluation of user-generated content must include all such global initiatives.

Posted in digital marketing, humanrights-videos, non-profit, online marketing, political campaigns, videos, YouTube | 1 Comment »

YouTube: Emerging Popular Media and a New Political Force

Sunday, March 25th, 2007

YouTube ad – Vote Different – attacking Hillary Rodham Clinton potraying her as the “Big Sister” (remember “Big Brother” from 1984?) launches a new chapter in 2008 presidential campaigning in the United States of America. The recent demonstration of YouTube’s political impact came to notice during November 2006 elections in the United States.

Since then, the Internet has been buzzing about political video mashups. Observers of this media have begun recognizing that citizen activists are increasingly able to affect the political process. Vote Different video has become part of many other successful viral smash (more than 3 million requests in three weeks) and has created a debate about the impact that user-generated political videos will have on the 2008 presidential election in the United States.

Well known Blogger Arianna Huffington argues that the future of American politics rests in the hands of ordinary citizens, and that “the old political machine no longer holds all the power.” Many others see YouTube As New Political Force. It is hard to say how long the political class will continue underestimating the impact of changing technology.

While YouTube video wildfire was gaining strength in the United States, users from Turkey were banned from accessing YouTube videos.

Activists worldwide have been using YouTube and other online video sharing sites for quite some time. Recent examples include:

Philippine left-wing groups turn to YouTube, Internet to spread word about killings

Anti-gay propaganda from Christian activists on YouTube

Coffee Wars: Activists Battle Starbucks on YouTube

It will be interesting to see how Google – with its less than perfect record of protecting freedom of expression of its users in a country like China – handles pressures from political machines around the globe.

On August 23, 2006 Britt Bravo in his blog post Is Your Nonprofit on YouTube? found 76 videos tagged as Non-profit / nonprofit on YouTube. As of today I found 2,030 videos on YouTube using the same tag(s). Interestingly only one clip (The Best War Ever — by John Stauber & Sheldon Rampton) , which could meet traditional criteria of political issues raised by non-profit, made to the Top Five videos – listed by view counts.

Does it mean that non-profits will need to improve their message packaging while they use popular media? Or that YouTube is a fad soon to disappear without long lasting impact on the way non-profit do their outreach?

Future will tell us.

Posted in corporate responsibility, free speech, internet, non-profit, political campaigns, popular media, United State of America, videos, YouTube | 1 Comment »